Hello, I’m Fiona

A product lead who thrives on solving challenging problems.

About Me

A business-minded multidisciplinary designer

With experience in designing and shipping consumers & digital products in the healthcare, travel, finance, and fashion industries, I have created and led teams in providing organisations with validated features & services meeting products KPIs.

My experience as a designer combined with previous tenures as an entrepreneur, a product owner,
a growth hacker, and a management consultant allow me to deliver value across businesses.

Here are some of

My Work

Building a one-stop shop healthcare App

worked as
Senior Product Designer & Product Manager

Designing a master healthcare app where users can explore new product offerings and read health insights created by our scientists and physicians.

Making healthcare more accessible with at-home test kit

worked as
Senior Product Designer & Product Manager

Launching a blood collection test kit & service that customers can use at the comfort of their homes, receive results in the App, along with actionable recommendations to identify next steps.

Combining a wellness & an insurance into one App

worked as
Senior Product Owner

Designing a combined App where users can track steps to receive premium discounts and manage their insurance plans.

Developing an IoT solution for elderly care

worked as
Founder, CEO and CPO

Developing a Cloud-based long term care management solution that makes care homes and hospitals more efficient at providing better care.

Designing a COVID-19 testing system for enterprises

worked as
Senior Product Designer

Defining the use case and designing the user flows and business portal to cater for the needs of an organisation administrator, an end-user, and the enterprise manager.

Aside from Work